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Glenn Folkvord, chief editor
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A rant about my own position
this time. Each month we here at
Electronic Shadows receive a lot of CDs that record labels and
artists want
us to review, but even more we receive press releases and
promotional material, electronically and printed. All very
nice and good indeed.
But. It seems to
me that a lot of PR people / artists think we journalists and
critics fall for lengthy poetic descriptions of their new
music. Not that music is easy to write about, indeed it can be
like dancing about architecture, but if you want
editorial coverage, my free tip is to get rid of the fluff and
stop trying to impress us, and give us some facts to report to
our readers. We're not so much interested in reproducing the
line "a big lush recording of elegant beauty" which
is only
slightly more than nonsense, as in letting readers know the
facts and then judge for themselves.
So basically, don't forget to add some facts about the
album, the artist, the music, or even the instruments used.
Many electronic music fans are also gearheads, don't forget
that. Tell us how the album was recorded, when and where, what
the background of the artist is, what the context or
inspiration of the music is, who collaborated during the
recording, if the music has been performed at concerts, what
future plans include, etc.
This will give you better
chances for editoral coverage, at least here at Electronic
Shadows but also in other publications that require
information and not emotional poetry in their articles.
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Electronic Shadows is Norway's only web portal for
classic electronic music, but with the internet
being as borderless as it is, not only can you
access it from everywhere but we can also bring
information and reports from everywhere. In this
edition we visit USA, Germany and England and we
have previously been to countries such as China,
Egypt, Mexico, Finland, Holland and many other
places. When you visit countries through
information, it's fast, free and fulfilling. Not
unlike travelling with imaginative electronic
music as your transport! |
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In this edition we bring you interviews with
EM
pioneer Klaus Schulze as well as the UK
EM label Neu
Harmony who probably owes a bit to Klaus for paving
the ground for some of their artists. And we peek at
prog-rock-synth territory with a report from a
recent Erik Norlander gig
in California.
And don't forget our new
album reviews and EM scene
news! This and
much more in Electronic Shadows #24.
The
archives
includes all our past reviews, news
items, concert reports and more, so make a cup of
spicy tea and feel free to spend some time here at
electronicshadows.com
New to this website? Try
our archive
section with 109 pages of CD
reviews, music news, interviews,
synthesizer technology and concert
reports!
Electronic Shadows has become sponsor for
a great place to discuss electronic
music with other fans; "electronicmusic" at
Yahoogroups. Feel free to join and discuss your
favourite artists, your own music or your latest EM
concert experience!
Electronic
Shadows can help you in
promoting your electronic and experimental music
with free or paid ads, editorial coverage or web
design services.
Our spam-free mailing list will keep you updated about Electronic Shadows
updates, exclusive competitions and other events. Simply type your email adress in the box below.
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New to this website? Try
our archive
section with 109 pages of CD
reviews, music news, interviews,
synthesizer technology and concert
reports!
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Our
EM web
shop is artist friendly; earnings are channeled
directly and unabridged to the artist, or the independent label
behind the artist. We do not sell CDs from major labels! Artists
included: Erik Wøllo, Biosphere,
Current, Circular, Dystopia, and more!
And postage is
included for all items!
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| This month's
Artist Profile is Klaus Schulze, one of the pioneers of classic electronic
music, and one of the founders of the Berlin School direction of EM. Also
remember our Concert & Festival
page which is perhaps the biggest overview of electronic and ambient
concerts and festivals from all over the world! |
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Electronic Shadows is the one-stop website for traditional and new electronica. You will find reviews, news, gig guides,
concert reports, tech articles, artist profiles and more. Together this makes the Electronic Shadows web magazine a useful resource for anyone who wants
information about electronic music. |
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